The brand has always collaborated with various athletes, producing shoes specifically for them. After that the company released another innovation – Velcro instead of laces on athletic shoes. In 1960 a new technology was introduced – vulcanization, which allows to make a durable product. In 1948 the first Puma Atom soccer boots were produced, and four years later the Super Atom boots with twist-off cleats. The first year of the new company was very productive and successful. The city itself was divided into two parts – those who worked for Adolf and wore Adidas and those who worked for Rudolf and wore Puma.Īs for the brothers, they failed to establish a relationship, and their children, who inherited the companies, continued their fathers’ struggles. Each of the brothers wanted to prove that his shoes were the best, and this competition only benefited consumers. Thus two competing factories appeared in the same city.

The brothers never made peace after the war, so they were forced to split the family business. Rudolph blamed his brother Adolf for what happened, as he believed it was he who had betrayed him. But various sources point to politics as the cause.ĭuring the war, Rudolph fell into the hands of American soldiers and was accused of collaborating with the SS. The Dassler brothers never said what they did not share. The first was founded by Rudolf, the second by Adolf. Thus Puma and Adidas, two sports brands and two competitors, appeared. Their disagreement led to the division of the factory and in 1948 the Dassler family business ceased to exist.Įach brother went his own way and opened a new company. A conflict broke out between the brothers, which they could not resolve. Before the Second World War they were selling 100 thousand pairs of shoes a year, and after the number doubled.īut the success was brief.

The victories of the athletes made the brothers famous, and orders started pouring in. They produced first spiked shoes and thus opened a new page in the history of soccer.ĭuring this period participants of the Olympic Games began to wear Dassler’s shoes as well.

Puma jumping line art